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Ad Formats

Pablo supports three types of ad creatives: image ads, carousel ads, and video ads with different asset placements for optimal display across Meta platforms.

Image Ads

Single-image ads with one primary asset.

Creating Image Ads

  1. Set ad_media_type = image
  2. Upload image to ad_asset_url field
  3. Optional: Add ad_asset_mid_url for 4:5 ratio and/or ad_asset_vertical_url for 9:16 ratio
  4. Populate all other required fields
  5. Trigger your webhook automation
  1. Set ad_media_type = image
  2. Upload image to ad_asset_url field
  3. Optional: Add ad_asset_mid_url for 4:5 ratio and/or ad_asset_vertical_url for 9:16 ratio
  4. Populate all other required fields
  5. Trigger your webhook automation
{
  "ad_name": "Summer Sale Hero",
  "ad_headline": "50% Off Everything",
  "ad_body": "Limited time summer sale. Shop now!",
  "ad_cta_label": "SHOP_NOW",
  "ad_link_url": "https://example.com/sale",
  "ad_media_type": "image",
  "ad_asset_url": "https://cdn.example.com/summer-hero.jpg",
  "destination_ad_account_id": "123456789",
  "destination_adset_id": "987654321",
  "destination_template_ad_id": "555666777"
}

Refer to Meta's specifications for Image Ads.

Video Ads

Video-based creatives with optional thumbnail.

Creating Video Ads

  1. Set ad_media_type = video
  2. Upload video to ad_asset_url field
  3. Optional: Add ad_asset_mid_url for 4:5 ratio and/or ad_asset_vertical_url for 9:16 ratio
  4. Populate all other required fields
  5. Trigger your webhook automation
  1. Set ad_media_type = video
  2. Attach video to ad_asset_url field
  3. Optional: Add ad_asset_mid_url for 4:5 ratio and/or ad_asset_vertical_url for 9:16 ratio
  4. Populate all other required fields
  5. Trigger your webhook automation
{
  "ad_name": "Product Demo Video",
  "ad_headline": "See It In Action",
  "ad_body": "Watch our 30-second product demo",
  "ad_cta_label": "WATCH_MORE",
  "ad_link_url": "https://example.com/demo",
  "ad_media_type": "video",
  "ad_asset_url": "https://cdn.example.com/demo.mp4",
  "video_thumbnail_url": "https://cdn.example.com/thumb.jpg",
  "destination_ad_account_id": "123456789",
  "destination_adset_id": "987654321",
  "destination_template_ad_id": "555666777"
}

Refer to Meta's specifications for Video Ads.

Multi-image swipeable ads with 2-10 cards.

  1. Set ad_media_type = carousel
  2. Upload 2-10 images to ad_asset_url field (order matters)
  3. Optional: Add ad_asset_mid_url for 4:5 ratio and/or ad_asset_vertical_url for 9:16 ratio
  4. Populate all other required fields
  5. Trigger your webhook automation
  1. Set ad_media_type = carousel
  2. Attach 2-10 images to ad_asset_url field (order determines card sequence)
  3. Optional: Add ad_asset_mid_url for 4:5 ratio and/or ad_asset_vertical_url for 9:16 ratio
  4. Populate all other required fields
  5. Trigger your webhook automation
{
  "ad_name": "Product Collection Carousel",
  "ad_headline": "New Collection",
  "ad_body": "Swipe to explore our latest products",
  "ad_cta_label": "SHOP_NOW",
  "ad_link_url": "https://example.com/collection",
  "ad_media_type": "carousel",
  "ad_asset_url": [
    "https://cdn.example.com/product-1.jpg",
    "https://cdn.example.com/product-2.jpg",
    "https://cdn.example.com/product-3.jpg"
  ],
  "destination_ad_account_id": "123456789",
  "destination_adset_id": "987654321",
  "destination_template_ad_id": "555666777"
}

Notes:

  • Card order is determined by upload sequence
  • All cards use the same headline and CTA
  • Each card links to the same destination URL

Reference