Partnership Ads¶

Create branded content ads that feature a creator or partner's Instagram identity while showing your brand as the sponsor.

What Are Partnership Ads?¶

Partnership ads (also called branded content ads) let you run ads that:

Appear to come from the partner's Instagram account
Show "Paid partnership with [Your Brand]" disclosure
Leverage the creator's audience trust and authenticity

Quick Setup¶

Add the partner's Instagram username to your ad:

Field	Value
`partner_instagram_username`	`@creator_handle`

That's it! Pablo automatically:

Looks up the partner's Instagram Business Account
Resolves their connected Facebook Page
Configures the branded content settings

See Field Schema for full field details.

Requirements¶

Account-Level Approval Required

Pablo uses account-level branded content permissions, not content-level (per-post) approval. The partner must add your brand to their approved partners list before you create ads. Content-level approval workflows are not supported.

Your Account (Advertiser)¶

Facebook Page with connected Instagram Business/Creator account
Active Meta connection in Pablo

Partner Account¶

Instagram Business or Creator account (not personal)
Must approve your brand at the account level in their Instagram Branded Content settings:
Partner goes to Instagram → Settings → Business → Branded Content → Approved Business Partners
Adds your brand as an approved partner